Author Archives: hhoart@gmail.com

Creating a successful new product–whether it’s a subscription based newsletter, a webinar, a conference or membership program–can be a challenge.  The key is taking the time to understand the target market and its needs.  In a PowerPoint I presented in … Continue reading →

Surveys have become easier and much less expensive to do and can yield valuable  information about your customers’ likes and dislikes.  Surveys can be used for a number of purposes including product positioning or new product development, editorial feedback, subscriber … Continue reading →

Publishers have been in the subscription business for years.  But as many publishers grapple with how to maintain their subscriber files and rate base, non-publishing newcomers are horning in and doing a great job of getting folks to subscribe to … Continue reading →